Privacy Policy

Who we are

Alchemy operates as a trading name of [Company Name], a company incorporated in Hong Kong (Registration No. [TBC]). Our website is alchemy.luxe and we can be reached at hello@alchemy.luxe.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or interact with us in any way. We are committed to protecting your privacy in accordance with the Australian Privacy Act 1988, applicable Hong Kong privacy legislation, and where applicable, the EU General Data Protection Regulation (GDPR).

Information we collect

Information you give us directly

• Name, email address, delivery address and phone number when you place an order or register interest
• Payment information — processed securely by our payment provider; we never store full card details
• Your enquiry or message when you contact us via our contact form or email
• Email address when you subscribe to our mailing list or founding member notifications

Information collected automatically

• IP address, browser type, and device information when you visit our website
• Pages visited, time spent on site, and referring URLs via standard analytics tools
• Cookie data — see our cookie section below

How we use your information

We use the information we collect to:

• Process and fulfil your orders, including sending confirmation and tracking emails
• Communicate with you about your order, enquiry or pre-order status
• Send you marketing emails if you have opted in — you can unsubscribe at any time
• Improve our website and understand how customers use it
• Comply with our legal obligations

We will never sell your personal information to third parties. We will never use your data for purposes beyond what is described here without your explicit consent.

Sharing your information

We share your information only with trusted third parties who help us operate our business:

• Fulfilment and shipping partners — your name and delivery address are shared with our logistics partners to deliver your order
• Payment processors — your payment details are handled by our payment provider (Stripe or equivalent). We never see or store your full card number
• Email platforms — your email address may be stored with our email marketing provider (e.g. Klaviyo or Mailchimp) if you have opted in to receive marketing
• Analytics — we use privacy-respecting analytics to understand site performance

All third-party partners are contractually bound to protect your data and may not use it for any other purpose.

Your rights

You have the right to:

• Access the personal information we hold about you
• Request correction of any inaccurate information
• Request deletion of your personal information, subject to our legal obligations
• Opt out of marketing communications at any time via the unsubscribe link in any email
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have mishandled your information

To exercise any of these rights, contact us at hello@alchemy.luxe. We will respond within 30 days.

Cookies

Our website uses cookies — small text files stored on your device — to help the site function correctly and to understand how visitors use it.

Essential cookies

These are necessary for the website to function and cannot be disabled. They include session cookies that keep you logged in during your visit.

Analytics cookies

We use analytics to understand how visitors interact with our website. This data is aggregated and anonymised — it does not identify you personally. You can opt out of analytics via your browser settings or by declining cookies when prompted.

You can control cookie settings through your browser at any time. Disabling cookies may affect certain site functionality.

Data security

We take data security seriously. Our website uses HTTPS encryption for all data in transit. Payment processing is handled by PCI-DSS compliant providers. Access to personal data is restricted to authorised personnel only.

No method of transmission over the internet is 100% secure. While we take all reasonable steps to protect your information, we cannot guarantee absolute security.

Data retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. Order records are typically retained for 7 years for tax purposes. Marketing preferences are retained until you unsubscribe or request deletion.

International transfers

Alchemy operates from Hong Kong and fulfils orders from Australia. Your data may be processed in Hong Kong, Australia, or by our third-party providers in other countries. Where data is transferred internationally, we ensure adequate protections are in place in accordance with applicable privacy laws.

Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email to our customer list. The "last updated" date at the top of this page reflects the most recent revision. Your continued use of our website constitutes acceptance of any updated policy.